Attractions & theme park management

The attraction and theme park industry is rapidly growing and changing. Museums and science centres no longer focus exclusively on education, but are adding entertainment and experiential elements to their offerings in the form of themed exhibitions, interaction and attractions.

Zoos are building climbing parks; shopping centres are adding value to the shopping experience by means of, for instance, aquariums and simulation games. At the same time, major attraction parks are evolving into holiday resorts, featuring hotels, entertainment centres and water parks. Gaining an edge over their competitors is now more important than ever for all these attractions. As a result, young professionals with creative ideas and market knowledge are in growing demand.

Read more about the variant Attractions & Theme Park Management on the NHTV website.



Introduction Storytelling & Consumer Experience

Storytelling & Consumer Experience

Leisure consumers live in an experience society nowadays. Organisations realise that attention has shifted from products and services in the past, to experiences in current times. Consumers want to experience valuable and memorable moments. Storytelling contributes to enhancing experiences because it may stimulate imagination, charge emotions and enable connections.

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