The attraction and theme park industry is rapidly growing and changing. Museums and science centres no longer focus exclusively on education, but are adding entertainment and experiential elements to their offerings in the form of themed exhibitions, interaction and attractions.
Zoos are building climbing parks; shopping centres are adding value to the shopping experience by means of, for instance, aquariums and simulation games. At the same time, major attraction parks are evolving into holiday resorts, featuring hotels, entertainment centres and water parks. Gaining an edge over their competitors is now more important than ever for all these attractions. As a result, young professionals with creative ideas and market knowledge are in growing demand.Read more about the variant Attractions & Theme Park Management on the NHTV website.
“ Academy for Leisure offers modern educational programmes. Students have unlimited possibilities to develop themselves as professionals which are ready for the leisure industry. ”
“ During your study at Academy for Leisure you work in projects with assignments for industry partners. As a student you have the chance to build up and increase your network. ”
“ This study fits me, because my intrinsic motivation is being stimulated over and over again. ”
“ I chose this study, because I am interested in the international events industry. ”
Jordy van Bodegraven, alumnus
Amber van de Laar – Attractions & Theme Parks Management student
Iris Korll, Social Innovation student
Milou Vinken, International Leisure Management student
At Academy for Leisure all activities are driven by the mission to design meaningful experiences. In order to accomplish this mission our students and staff are taught and stimulated to use both halves of their brain.
Academy for Leisure is unique in offering both professional as academic bachelor and master programmes. All programmes are organized in small-scale units. The professional programmes are practice-orientated, starting with real life cases in year 1. Also the academic programmes are connected to the workfield as much as possible.
Academy for Leisure has strong connections with the industry, such as Disney, ID&T, Parktheater, Ziggodome, Efteling, Eurosonic Noorderslag conference, Poppodium 013, Europa-Park, Zwarte Cross and IAAPA. Academy for Leisure is one of the four World Leisure Centres of Excellence.